Not everyone working in a dive shop is a diver, you have people at the reception, people filling tanks, cleaning equipment, security staff and so on. These people are in contact with the customers all the time, but actually never experienced what the customers are doing, or why they do it.
Low season is a great time to change this, we spoke to the staff and asked them if they would like to try diving out (in the swimming pool). Yes the all shouted, so we planned a date and took them out to the swimming pool over here you can find some photographs. It was a great success and everyone wanted to join the trip next day. Whoo not so quick... :-) We will take them one by one to places such as Padang Bay and Tulamben, so they can see why our customers smile when they come back :-)